Lifespan hires new practice manager

Lifespan Financial Planning has announced the appointment of Michael Gershkov as its new national practice manager.

Gershkov headshot

Gershkov, who joined from InterPrac Financial Planning, had more than 25 years’ experience in the financial services industry. Prior to that he was a network development manager at Capstone Financial Planning.

Lifespan’s founder and executive chair, John Ardino, with whom Gershkov worked in his first financial planning job at Count Financial in 1994, said: “In this time of industry flux, having a practice manager of the calibre of Michael is critical for helping our adviser network to not only make the transition to a new age of financial planning, but to actually be in a position to prosper. The management team at lifespan is very excited to have him on board”.

“We have a shared desire to work closely with Lifespan’s network of more than 180 advisers in these challenging times to support them through mutual understanding and solutions to achieve growth,” Gershkov said.

“This is why Lifespan is the perfect place for me to make a difference, with my passion for practice management, knowledge of the advice industry and experience in creating and maintaining long-lasting relationships.”