Articles

Lifespan Investment Series Launch

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Lifespan Financial Planning is proud to announce the recent launch of  the Lifespan Investment Series – Episode 1.

These videos will be available quarterly and are designed, to not only educate and inform our advisers, but also as an education and engagement piece for our advisers to use with their clients. 

This edition includes 4 videos:

  1. Full-length episode (31.26 minutes)
  2. Short video – Australian economy (3.10 minutes)
  3. Short video – US economy (2.17 minutes)
  4. Short video – Impact on Managed Portfolios (5.54 minutes)

Click on the links above to check out these videos today!

Pendulum of change is swinging to advisers in 2023

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Eugene Ardino, CEO at Lifespan Financial Planning, joins ifa podcast host Maja Garaca Djurdjevic, to discuss why he believes the pendulum of change is swinging in favour of advisers in 2023.

He gives his overview of some of the key recommendations made by Michelle Levy in the Quality of Advice Review, and details why he believes it will take at least a couple of years for some of the reforms resulting from the review to be implemented.

Eugene Ardino, hopes the government will take a closer look at Michelle Levy’s recommendation to allow superannuation funds, banks and insurers back into advice.

The Quality of Advice Review (QAR) lead, Ms Levy, has suggested that non-relevant providers won’t be stepping on advisers’ toes. It is, however, still unclear how the government views her recommendation, with Financial Services Minister Stephen Jones yet to release his assessment.

Mr Ardino said that this recommendation could present a “clear conflict of interest”.

“I think that’s the one area that I think that really needs to be looked at,” Mr Ardino said. “That was kind of what the general advice framework was for. The idea was if you’re employed by a product provider, you can give very basic general advice with a general advice warning, and it’s essentially limited to product, et cetera”.

“Look, I don’t have the exact answer as to what will work there, but I just think there need to be some fairly clear limitations as to what non-relevant providers can and can’t advise on if we’re going to go down that path,” he noted.

Mr Ardino suggested that perhaps, rather than removing general advice entirely, “we could tweak it a little bit to make it fit for what we want it to do now” — to allow product providers to give basic information without the presence of a senior adviser.

“I actually think the general advice framework is reasonably well suited to that almost as it is,” Mr Ardino opined.

There is also a fear, he noted, regarding an individual’s distinction between general and personal advice.

“The fear is also I think people are worried about letting their staff give general advice and them being accused of having given personal advice.

“It’s all well and good to try to give certainty, but I don’t think we can just open it up to be able to do whatever you like. That’s the part that I would definitely tweak and I think a lot of stakeholders in our community have also voiced their concern on that. I’m not the only one,” Mr Ardino said.

Mr Ardino also touches on Ms Levy’s latest admission that she was surprised by the extent to which advisers feel under siege.

 

You can listen to the podcast here.

ifa Excellence Awards winners 2022!

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STOP THE PRESS!!! 

We’re delighted to announce that the Lifespan group (Head Office and adviser network) won three awards in the 2022 IFA Excellence Awards held in Sydney, including the prestigious ifa Excellence Awards Company of the Year and Dealer Group of the Year, for the second consecutive year. It was really fabulous to once again be able to catch up with Advisers in real life!

To win these awards is humbling and a testament to the strength of our adviser community. We had a strong presence as a group in finalist nominations for these awards, being represented across 11 categories. This demonstrates the quality of advice firms that we have in our network. We would like to congratulate the following Lifespan advisers on both their success last night, but also for being recognised as finalists. We are really proud of our Lifespan adviser community, including Robert Rich,  awarded Client Servicing Adviser of the Year, Alexander Rankin, and the team at Endorphin Wealth Management, and James McFall and the team at Yield Financial Planning for achieving this well-deserved recognition!

What an amazing result! You can find the winners and finalists here.

Winners:

COMPANY

Dealer Group of the Year
Lifespan Financial Planning

ifa Excellence Awards – Company of the Year
Lifespan Financial Planning

INDIVIDUAL

Client Servicing Individual of the Year
Robert Rich, Endorphin Wealth

Finalists:

COMPANY

Client Servicing Company of the Year
Endorphin Wealth

Holistic Advice Firm of the Year
Yield Financial Planning

Marketing Program of the Year
Endorphin Wealth

INDIVIDUAL

Client Outcome of the Year
Robert Rich, Endorphin Wealth

Dealer Group Executive of the Year
Eugene Serravalle, Lifespan Financial Planning

Goals-Based Adviser of the Year
Robert Rich, Endorphin Wealth Management

Industry Thought Leader of The Year
Eugene Ardino, Lifespan Financial Planning

Marketing Consultant of the Year
Lisa Gregory, Lifespan Financial Planning

Young Adviser of the Year (30 years or under)
Alexander Rankin, Endorphin Wealth

ifa Excellence Awards 2022 Finalists Announced

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ifa Excellence Awards 2022 finalists were announced this week, coinciding with World Financial Planning Day.

We had a strong presence as a group in finalist nominations for these awards, being represented across 11 categories, including four company level categories and seven individual level categories.  This demonstrates the quality of advice firms that we have in our network.

We would like to congratulate the following Lifespan advisers on being recognised as finalists. We are really proud of our Lifespan adviser community, and of Robert Rich, Alex Rankin and the team at Endorphin Wealth Management, and James McFall and the team at Yield Financial Planning for achieving this well-deserved recognition!

In addition to the recognition across our adviser community, we were also honoured as an AFSL to be recognised as finalists as Dealer Group of the year, for the fifth year running, as well as recognition as individual finalists in Eugene Ardino as Thought Leader of the Year, Eugene Serravalle as Dealer Group Executive of the Year and Lisa Gregory as Marketing Consultant of the Year. Huge congratulations to our team efforts!

 

COMPANY

Dealer Group of the Year
Lifespan Financial Planning

Client Servicing Company of the Year
Endorphin Wealth

Holistic Advice Firm of the Year
Yield Financial Planning

Marketing Program of the Year
Endorphin Wealth

INDIVIDUAL

Client Outcome of the Year
Robert Rich, Endorphin Wealth

Client Servicing Individual of the Year
Robert Rich, Endorphin Wealth

Dealer Group Executive of the Year
Eugene Serravalle, Lifespan Financial Planning

Goals-Based Adviser of the Year
Robert Rich, Endorphin Wealth Management

Industry Thought Leader of The Year
Eugene Ardino, Lifespan Financial Planning

Marketing Consultant of the Year
Lisa Gregory, Lifespan Financial Planning

Young Adviser of the Year (30 years or under)
Alexander Rankin, Endorphin Wealth

Social media for financial advisers.

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by Lyndal Higgins, as seen in ifa magazine online – click here

Why is social media important for Financial Advisers?

Financial advisers may have hoped that social media was a passing fad, however, it’s difficult to keep hiding behind the argument that “my clients don’t use social media”. Global figures reveal a different story, with a 10% increase in social media users over the 12 months to January 2022, or more than 1 million new users per day[1]! Not only that, but each day we spent on average 2 hours and 27 minutes connected on social media!

Social media enables you to engage a variety of senses – written, visual, audio, or a combination. Whether tweeting on Twitter or posting on Facebook, LinkedIn, or Tik Tok, social media offers you an opportunity to connect and grow your relationship with your audience.

That relationship is key. In-person relationship marketing, such as networking or referral marketing, is all about being social and building connections with two-way conversations. Social media facilitates online relationship marketing, using social engagement to build relationships, with an approach that is both scalable and more efficient.

How can financial advisers use social media to grow their business?

With 86% of US financial advisers reporting that social media activity has helped them gain clients[2], you may well be asking, “How can I use social media to grow my business?”.

You can’t expect to post a single tweet and instantly gain a client. It requires a series of ongoing interactions, to build the know, like, and trust relationship. With the aim over time to become a trusted source of credible information and solutions, which culminate in a client or referral opportunity.

As a proof point, in Australia, Yellow Social Media Report 2020 found over half the consumers said they are more likely to trust brands if they interact positively with customers on social media (51%), make their content engaging and relevant (54%), and keep content regularly updated (53%). If your target market is females aged 18 to 40, these figures jumped to over 60%.

The benefits social media offers as a relationship marketing strategy are efficiency and scalability, especially for small businesses.

  • When you find, create, and share relevant content with your target audience via social media, the effort is substantially the same, whether you reach one or one hundred prospects.
  • Social media activity can make in-person meetings with prospective clients more efficient. People who meet with you will already have had a chance to get to know you and get comfortable with you and understand what to expect.
  • Likewise, it can also work to efficiently filter out those prospects that are not within your target audience, with whom you don’t want to establish a connection.
  • The greatest social media success ultimately builds on itself, as people clients, and prospects who follow you, share information with people, like them, who follow them. As your social media audience grows, the results can increase exponentially.

This is true not only for connecting with your potential clients but importantly for maintaining an ongoing relationship with your existing clients, who can be your greatest referral sources.

Often your existing clients may mistakenly believe that you are simply too busy, and don’t need them to refer clients. Social media can help remind them that you are looking for referrals of people just like your existing clients.

Before you start with social media, what is it important to know and do?

The first thing to think about when you’re looking at developing a relationship is, who do you want to develop a relationship with?

It’s important to clarify who you serve (your target market/preferred client), what you do for them (not simply a list of the services you offer), and how you help. It’s valuable to have an ecosystem of marketing resources that all tie back to your website, working together to amplify your efforts, and results.

The golden rule of effective communication – know your audience!

Defining and understanding your target market helps you to develop clear compelling communication that attracts ideal prospects to you. Almost two thirds of investors think financial advisers all sound alike[3], making the same promises, and making it difficult to distinguish between them.

How do you stand out? Be relevant and valuable.

The more you know and understand your preferred clients, the better you will be able to uncover their needs and wants, engage with them and be relevant and valuable to them. It’s important to invest both time and resources in understanding not only what your preferred client’s life looks like, but also in understanding their hopes, dreams, and fears. Your communication should reflect this.

So, you know your intended audience, what next?

Ask them where they spend their time online. Make sure you broadcast where your audience are, and that it’s a platform you’re comfortable and confident using.

Social media offers a dynamic way to tell a story and share content, and it’s important to be consistent in how often you communicate. Some examples of the types of content you can share include:

  • Stories about clients like them, that tap into the emotions of the value you bring.
  • Educational content informs clients about when they should be proactively reaching out for advice, rather than having to live with the consequences of poor decision making.
  • Stories that add value to your clients and reinforce what you do and the value you bring.
  • Your business is about your people, share stories and images of your team with your audience.

Remember, potential clients will check out your social media presence before they contact you and many of these will choose not to reach out because of what they see or hear. So, it’s critical to ensure everything you post reflects your value proposition, or don’t post it.

What you can do right now

Check your website for clarity. Does your brand and value proposition align with and reinforce the quality, look and feel that appeals to your ideal client? Your communication, online or otherwise, should focus on the person you seek to serve. It’s not about selling; it’s about solving problems and demonstrating value.

Get connected. Check that you’re connected with your existing client network via social media. It’s also important to ensure it’s easy to connect with you and to connect with the relevant information about you and your practice. This includes enabling prospects to book an appointment with you directly via your website.

Prioritise. As busy advisers, if you feel you ‘don’t have the time’, perhaps you can allocate time towards social media instead of other current marketing activities that may be less successful, effective, or efficient.

Reach out for assistance, contact Lyndal Higgins or Lisa Gregory @ Lifespan, Nicole Smith @ Socialisd.

Listen to the complete podcast here!

[1] Digital Global Overview Report, January 2022 report by Hootsuite and We are Digital

[2] The Social Adviser, 2017 US report by Putnam Investments

[3] The Social Adviser, 2017 US report by Putnam Investments

Why the interest in index funds?

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An index fund is a type of mutual fund or exchange-traded fund (ETF) with a portfolio constructed to match or track the components of a financial market index, such as the S&P/ASX 200 index. An index fund is said to provide broad market exposure, low operating expenses, and low portfolio turnover. These funds follow their nominated benchmark index regardless of the state of the markets[1].

An index investment fund seeks to deliver a similar return, less fees, as the index it has chosen to benchmark. In its simplest form, an index fund purchases the same shares in the same proportions as its index. For example, an S&P/ASX 200 index fund will hold shares in Australia’s 200 largest companies. An MSCI BRIC index fund will invest in major companies in Brazil, Russia, India, and China. Index funds cover shares, commodities, precious metals, and other asset classes.

With a vast range of indices to choose from, index funds are a useful tool for investors seeking access to both broader and more narrowly focused segments of global investment markets.

The alternative to index (or passive) investing is to either pick individual shares or invest in an active fund. Through stock picking and active trading, active fund managers seek to outperform their selected indices.

Both index and active funds may be listed, in which case units are traded on a stock exchange in much the same way as shares. Or they may be unlisted, with investors buying and redeeming units directly with the fund manager.

What are the advantages of index funds?

There are several reasons why index funds have become so popular:

  • Lower fees. Without expensive investment analysts picking shares, and with relatively low levels of buying and selling, it costs less to run an index fund.
  • More tax efficient. Active funds have higher turnover rates of their underlying shares, which triggers more capital gains tax events. Tax paid along the way can reduce the total capital pool on which compound interest can work its magic.
  • Better returns. Many studies have shown that, on average, index funds do better than active funds. In part that’s because of the lower fees and tax efficiency, but it also reflects how difficult it is to pick winners in the share market.

What are the disadvantages of index funds[2]?

Index funds do have some downsides:

  • No outperformance. Some active managers do have good records of beating the market. However, it’s difficult to identify who these are in advance.
  • More risk in a falling market. Index fund managers don’t use stop-losses, hedging, or shorting to protect their portfolios when things head south. Index funds follow the market down, as well as up.
  • Lack of choice. You invest in the assets that make up the index, even if that includes companies you don’t approve of, perhaps due to poor records on environmental or social responsibility.
  • They’re boring. Many people enjoy backing their investment hunches, either through direct stock picking or selecting specialist managed funds. That fun isn’t available to the pure index investor.

How can index funds be accessed?

Index funds can be held directly, just like any managed fund. Many investment platforms include unlisted index funds on their investment menus and may also provide access to listed index funds. Public offer superannuation funds that provide a wide range of investment options will usually have index funds on their lists.

What’s right for you?

At one extreme there will always be determined DIY stock pickers with no interest in managed funds of any variety. On the other hand, there are investors for whom index funds provide all the tools they need to construct well-diversified, low cost investment solutions.

Between them is a large group of investors who use index funds to build the foundation of their portfolio, while looking to add some icing to the cake via active funds or share selection.

There are many ways in which index funds may be used to help you reach your investment goals. To find out more, talk to your Lifespan Financial Planning authorised financial planner.

[1] https://www.investopedia.com/terms/i/indexfund.asp

[2] 5 reasons to avoid index funds: https://www.investopedia.com/articles/stocks/09/reasons-to-avoid-index-funds.asp

Index Funds vs. Actively-Managed Funds: https://www.thebalance.com/index-funds-vs-actively-managed-funds-2466445

What is money really?

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That $50 note in your pocket. What’s it worth? “$50,” you say, probably thinking it’s a dumb question. But is it really? Or a sheet of plastic and a bit of ink that likely cost the note printer less than a cent? Your $50 note only has value because the government declares that it does.

This lack of intrinsic value means your $50 note, and the balances of bank accounts that represent most money in circulation, might better be described as currency rather than ‘real money’. For the majority of us, most of the time this distinction is of no great importance, but there are times when it matters a great deal.

Over the past few thousand years, all sorts of items have been used as currency, from shells and cocoa beans to soap and cigarettes. But to be considered real money, several key criteria need to be met. The most important are that it is:

  • Recognised as a medium of exchange and accepted by most people within an economy.
  • Portable, having a high value relative to its weight and size.
  • Divisible into smaller amounts.
  • Resistant to counterfeiting.
  • A store of value over long timeframes.
  • Of intrinsic value, i.e. not reliant on anything else for its value.

Throughout history, gold and silver have come closest to meeting these and other criteria, though nowadays you’ll have difficulty paying for your groceries with gold Krugerrands. Also, you’ll want to keep your gold and silver in a safe place, and it was people seeking to do just that which gave rise to paper money and our current system of bank-created money.

What started as a good idea…

Centuries ago, goldsmiths would take in gold and silver for safekeeping and issue the owners receipts, or notes, confirming the amount of gold held. The depositors soon discovered that these notes could be used for payment in place of the physical gold, making them an early form of paper currency. But the goldsmiths noticed something else. It was rare for anyone to redeem all their notes at once. They saw the opportunity to issue notes as a loan that borrowers paid back over time, with interest. And, because the redemption of the gold was relatively rare, they could create loans worth many times the value of the gold they held. Provided borrowers paid back their loans on time and only a small proportion of owners wanted their gold back at any given time, all was well, and goldsmiths transformed into bankers.

But this didn’t always work out. An economic shock might see everyone wanting their gold back, and if the bank couldn’t deliver the full amount that was demanded, it went broke. To help prevent this, many countries created central banks, with some governments even acting as lender-of-last-resort.

While government control and the rules around banking have evolved over time, private banks are still the source of most currency created today using a process that is much the same as that used by goldsmiths of old. However, gold no longer plays a part. Most countries did away with the gold standard during the 20th century.

Banks may be better regulated than they were in the past, but that doesn’t prevent crises happening from time to time. Reckless selling of mortgages to people who had no hope of repaying them, then bundling them up in complex financial instruments that multiplied debt was the cause of the sub-prime lending scandal that sparked the Global Financial Crisis.

When things get real

In economically stable times it’s easy to think of currency and real money as the same thing. However, a couple of examples reveal the difference between the two.

One is when a government starts printing money to pay for its programs. Inflation usually results, and the value of the currency can plummet. In the case of hyperinflation, paper money and bank deposits can quickly become worthless as happened in Germany in the 1920s.

And banks still go bust, as Lehman Brothers proved in 2008.

In Australia, depositors are protected by a government guarantee, but this is limited to $250,000 per person per Authorised Deposit-taking Institution (ADI).

In both situations ‘real’ money such as gold retains its intrinsic value. All else being equal, if a unit of currency halves in value due to inflation, the price of gold will double. And provided gold is stored securely, it can’t be consumed by the debts of a mismanaged bank.

The difference between currency and real money and the issue of intrinsic value has implications for other investments. If you would like to learn more, talk to your Lifespan Financial Planning authorised financial adviser.

Avatars in action – helping advisers engage with preferred clients

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Successful advisers understand that marketing is about developing meaningful conversations with their preferred clients (and referral sources).

So, what makes a conversation meaningful? How do you make sure you’re engaging with your preferred clients and not timewasters? How do you provide them with helpful information instead of annoying them?

The first step is to understand who your ideal or preferred client is. Then, the more you know and understand them, the better you will be able to truly engage with them. Developing client avatars (aka client personas) can help you develop that level of understanding.

In this podcast, we’re joined by Jenny Pearse, Owner of Jenesis Consulting, and avatar expert. Lifespan advisers may remember Jenny from her fabulous presentation at our National Conference last year.

WHAT: What’s an avatar? 

An avatar (or persona) is a representation of your ideal or preferred client. Rather than simple demographics of your target audience, avatars are semi-fictional characters based on detailed research of your actual clients. They look to uncover the needs and wants of your ideal client. 

Ideal client profiling with avatars looks at psychographics – or what makes people tick. This includes a person’s values, politics, secret fears, secret desires, and what wakes them up at 2am.

WHY: The Power of the Avatar

At the most basic level, developing personas allows you to create content and messaging that appeals to your target audience. It also enables you to target or personalise your marketing for different segments of your audience and how to articulate the needs in the words of that particular target or “avatar”. It helps you to develop a clear compelling message that attracts ideal prospects to you.

If developed and used well, avatars can change the way you do business, not just your marketing. They can be an integral part of creating and maintaining a client-centric practice. By orienting your team around your avatar/s, you assure that your entire practice is working together to reach the right clients and serve them well. 

HOW: Understanding Your Ideal Client

Your avatars should reflect your best client relationships – relationships that generate the most revenue over the longest period and sustain a working partnership. Think about your best clients. How do they communicate? What are their persistent and emerging challenges? How can your services provide meaningful solutions they can understand and value? 

With well-defined avatars, your practice will have insights into questions like:

  • What pains are you solving for your clients?
  • What form of content is meaningful to your ideal client?
  • How do your potential clients want to engage with you?

Well-developed avatars will assist you to engage in meaningful conversations with your preferred clients more effectively and efficiently. They are key to turning strangers into prospects, prospects into clients, and clients into raving fans.

Huge thank you to our guest Jenny Pearse, and remember to email lyndal.higgins@lifespanfp.com.au for your short Avatar questionnaire.

Listen to the podcast here.

Lifespan Invest digital investing and education solution to address the ‘advice gap’

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Lifespan is pleased to annnounce the launch of our digital investing solution, Lifespan Invest, as a means of reaching the mass market of Australians priced out of receiving personal advice.

Consumers who sign up will not receive personal advice but can elect to have their investment portfolio professionally managed for them, and will obtain access to a regular feed of financial literacy and educational content in the form of engaging articles and videos, helping them to lead more successful and fulfilling financial lives.

Lifespan Financial Planning CEO, Eugene Ardino, said the company was proud to be taking proactive steps via a digital solution to seek to address the needs of Australians who would like professional assistance.

“In an ideal world, every Australian would be able to afford a personal financial adviser, however, the reality is that delivering personal advice has become increasingly expensive over recent years, inevitably excluding more and more people. Yes, the Government can take steps to reduce much of this cost by streamlining regulatory requirements – and we are extremely supportive of the Quality of Advice Review currently underway – however, the industry needs to also utilise robust and compliant new technologies to help address the growing “advice gap”.

“Our advisers are now able to offer an alternative digital solution for those whose circumstances are such that they do not need to go through the more expensive personal advice process. When they do need that service, our advisers will be there for them”, Mr Ardino explained.

The Problem – and its Solution

Mr Ardino called on the rest of the financial advice industry to look to new technologies to enable them to reach and help mainstream Australia.

“The press is doing a great job in highlighting the size of the problem – thousands of advisers continue to exit the industry every year, and as a result, it is estimated another 100,000 Australians over the past year were “orphaned”, that is, had their advice relationship terminated. The problem is clear – but equally, there are now digital solutions to this problem, and it’s up to the industry to embrace these new technologies”.

The Lifespan Invest solution is provided via a partnership with Melbourne-based fintech platform, OpenInvest.

OpenInvest CEO and co-founder Andrew Varlamos said the company was excited to be partnering with an award-winning dealer group in Lifespan Financial Planning.

“The team at Lifespan understand that everyone is better off when they can access expert and professional help and are now – via OpenInvest technology – able to reach a much larger audience with their expertise. The current advice gap will only be solved by a combination of scalable technology and progressive financial advice firms such as Lifespan working in partnership”, Mr. Varlamos said.

Financial Wellbeing

Mr Ardino echoed the theme that being able to access trusted financial expertise helps people to lead more successful and happier lives.

“For a variety of reasons, increasing numbers of people are experiencing financial stress and uncertainty. And because the banks have all exited financial advice – unless you’re extremely wealthy – it leaves an even larger vacuum that unfortunately has been filled with a spate of gimmicky trading apps that encourage people, especially young people, to gamble via share trading or crypto. Not only does this pose excessive risk of financial loss, but it also comes with inevitable mental anxiety and stress.

“There’s sensible investing and there’s speculating, and we see it as our role to help Australians invest the right way – via managed, multi-asset class diversified portfolios. By doing so, they are more likely to reach their financial goals, and also achieve a greater sense of financial self-confidence and wellbeing,” Mr Ardino explained.

Find out more about Lifespan Invest here.

Can you be your own business coach?

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Article also appears in ifa magazine online.

As a financial planner running your own advice practice, you not only need to be a competent financial planner, but also a confident business owner, able to set and achieve business objectives.

In over 20 years of coaching, supporting, and guiding advice practices to succeed, I have witnessed a range of roadblocks that can prevent advisers and their practices from reaching their full potential. To help overcome these roadblocks, a quality coach will get you to think outside the box, to challenge your thinking, and think beyond the obvious solution; but can we coach ourselves?

As an equation, your performance equals your potential minus interference. Therefore it’s interferences that prevent us from achieving peak performance. A coach aims to remove any interference or barriers to achieving your goals. As a financial planner you understand this, as you coach your clients by helping identify and remedy interferences that limit their potential to achieve financial goals.

Some advisers may not be ready to harness the insights of a business coach. If you wish to embark on developing your own business goals and objectives, but don’t feel ready to work with a business coach, you can start by coaching yourself. To do this you will need to commit to a process, and ideally, reach out to others for support along the way.

Coaching focuses on helping you unlock your potential. A good coach will instill a belief that you have the answers to your own problems within you. In most cases that belief is correct. One popular coaching process is the Sir John Whitmore’s GROW method which looks at the four steps of coaching as Goal, Reality, Options, and Where to?

Without using a coach to challenge your thinking, you must be able to step away from yourself when asking questions about yourself and your business. A useful self-reflective process is to think of someone you respect and ask the question, “What would they say or what advice would they offer if I asked them the same questions?”. Does it align with your thinking? If not, why?

Let’s break down the GROW methodology and apply some basic starting questions. In each case you should completely answer the question, before moving to the next:

What are your goals? Be specific.

  • What are your most important goals or what keeps you awake at night?
  • What would you like to happen that is not happening now?
  • What will happen if you don’t achieve this?
  • How will achieving this goal affect your life? What will it mean to you personally?
  • How important from one to ten is it that you address this? If your answer is not at least 9, it is doubtful you will commit to any actions. Perhaps you can ask yourself why it’s not a 9 or above. For a change to occur, you need a reason, the desire, a commitment, a way to change, and finally the support to change if needed. No action will take place until you are committed to change.

What’s your reality? Be specific.

  • Looking at your current reality. What is the situation right now? Describe it in relation to your goal or issue.
  • In this current situation, what do you think others are saying, and what is their perception?
  • How are you feeling about the situation?
  • And what effect does this situation have on you?
  • Is anything or anyone else relevant to this situation for you to act?
  • Based on the answers to these questions, are there any refinements that you would like to make to your goal?

What are the options?

  • What are four options I could use to address the issue or to achieve my goal?
  • List what is currently being done and not presently being done.
  • If you were with one of your peers, what sort of options would they give you?
  • What criteria would you use to judge these options?
  • Which one seems best against those criteria?
  • What are the benefits of that option?
  • What are the pitfalls of that option?
  • So, what do you think of that option now?
  • List the top two or three options.

Where to now? “A goal properly set is halfway reached”, Zig Ziglar.

What are your specific actions to achieve your desired outcome? Use SMART goals for the chosen options. These actions can also be incorporated directly into specific operational, tactical, strategic, or overall business planning documents if you have one.

  1. Specifically what options have you chosen, by who, what needs to be done, and by when.
  2. How will I measure whether the action has been done?
  3. Make sure the action or actions are achievable, realistic, and time-bound.
  4. What is the process for reviewing these actions?

Are you feeling comfortable OR uncomfortable about your answers and the actions?

If the process was all too easy and the outcomes were very similar to your current actions, you are likely not challenging yourself sufficiently to change.

Goal setting is something that you can work on yourself. However, reaching your potential involves being pushed outside your comfort zone, and being accountable for the outcomes you would like to achieve. This can prove difficult on your own. In these circumstances, you may well benefit from using external coaching. This might be a respected work colleague with strong business acumen, a Practice Development Manager experienced in coaching, or a professional business coach.

Holding yourself accountable

Without accountability, it is easy to become distracted, make excuses, blame other factors or just lose focus. It is crucial to document your goals and check in with them regularly to ensure you maintain your focus on measurable outcomes. If you are not continuing to progress, adjust your actions and restart. Using someone you respect to share your goals with will help you hold yourself accountable.

I have always thought of coaching as a little like friction. Even the smallest amount of friction over an extended period will cause change to any surface. Therefore, “If your actions don’t challenge you, they probably won’t change you or your business over time”.

Kevin Mayne, National Practice Development Manager (QLD), Lifespan Financial Planning

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